Crave Fitness

ROLE: This campaign is a WIP and currently being developed. We wanted to create a social media campaign focusing on both human diversity, as well as movement diversity. We really wanted to be inclusive of all human-kind, especially in this poignant time of needing unity and love.

SOLUTION: Source photos and images of real-life people, no filters and no edits, engaging in movement of all kinds. We really wanted to focus on individuality and passions. This is just a sampling of the artwork sourced and we have plans to expand the campaign to different platforms and materials. Crave Fitness believes that all people can participate in their classes and want to celebrate all forms.