Bangz Aveda Concept Salon

ROLE: Rebrand an existing Aveda salon using the same name and location, but applying strategies to attract a new client with a specific lifestyle.

SOLUTION: Strategized a buyer persona to develop target client and to survey existing clients, community residents to determine which elements were important to them in making a high-end salon choice. By incorporating these elements including: elegant color palette and typeface, cleaner and modern layout, natural elements to reflect Aveda brand, and simple and eye-catching symbolism, the client was able to attract his new client and increase salon revenue.